http://www.karenmillendressesmall.comAt a time when China is positioning itself as a friend of Europe deal with the debt crisis, the emerging giant of his pawns up, slowly but surely, within the single market. Although the introduction in Europe was faltering Chinese, Beijing, which produces mainly in Asia and Africa, is looking more and more to the EU - particularly the last three years. It is primarily on Greece that China has set his heart, wanting to make the port of Piraeus, near Athens, the main center for transit of goods to the European market. Today, it is largely dominated by the presence of Chinese shipping giant China Ocean Shipping Company (Cosco), who control both terminals since 2009. In 2010, Premier Wen Jiabao, there began a European tour, meeting by turns political leaders and entrepreneurs French, Portuguese, Italian, Belgian, but also and above all, Greek. Since the arrival of Cosco in Greece,karen millen dresses the country's exports to China grew by 50% in 2011 and Beijing does not stop there. The giant wants to increase its investments in Greece, particularly in the telecommunications, banking, automotive, railway equipment, real estate, brewing, electronics, textiles and glass. But beyond investments related to the financial difficulties of a country - whose central banks offering high yield but risky - or buyouts, China wants more than anything locate its production in Europe. THE REPUTATION OF "MADE IN CHINA" IN QUESTION Chinese carmaker Great Wall Motors opened Tuesday, February 21 an assembly plant in Bulgaria. "This is the first plant of a Chinese automaker that will produce in Europe for Europe," said an official at that time the Bulgarian partner of the firm. For his part, if France does not accept yet Chinese production site, it took a first step in this direction with the opening in three years, near Chateauroux, an area of ??Franco-Chinese activities. For now, the "Chateauroux Business District" (edition subscribers) is dedicated to assembling parts and subassemblies manufactured at low cost in China. This partnership will allow products to benefit from a label "Made in Europe", more to reassure the "Made in China". The authors of a report entitled "The introduction of Chinese and Indian firms in Europe", published in 2009, and emphasized that these "firms face the fact that their brands have little or no known abroad and build an image quality around their products that is at least comparable to their European competitors or foreign presence in Europe. They must overcome a negative image that sticks to their products, especially for European consumers, low prices and poor quality often go together. " A view shared by Hervé Solignac Lecomte, director of international trade at HSBC France. "Chinese companies want to counteract the image 'low end' of their production. For this, they try to move up the value chain, and to relocate all or part of their products in Europe," said he. Before a successful venture in Europe, Chinese automakers had suffered several spectacular failures after devastating crash tests. In 2011, a contract signed by Poland and the Chinese Covec for the construction of a highway between Warsaw and Berlin had been terminated, only a year after construction began: karen millen salethe management of roads in Poland had cited "delays". "IMMEDIATE VICINITY OF DISTRIBUTION CHANNELS" Hindered in its international expansion, China is trying to make a change in strategy. More question for her to stay with their role as "workshop of the world" by keeping away from markets - and consumers - it just wants to win. "The Bulgarian site of Great Wall Motors is located in close proximity to potential customers and distribution channels," said that as Mr. Solignac Lecomte. Evidenced in his willingness to "China to invest in priority sectors to develop its foreign trade, but also facilitate international trade in general, namely transport (air, sea, port, railway), infrastructure and all the logistics that goes with it, such as the construction of storage areas of goods ". "China wants to ensure its products of multiple access points to the European market. This is a more proactive and potentially less expensive, especially with high oil prices which greatly increases the cost of freight," says analysis it. A logic that also follows France. "By relocating production of its low cost cars in Morocco, Renault is close to the port of Tangier, where he can more easily ship its goods to its customers in the South," he cites as an example. But relocation of factories is not necessarily synonymous with relocation of power. "The seats of Chinese companies are often located in London, which is the major European financial center. But the decisions are still in China, the system remains centralized.karen millen The reference is always the parent Chinese," says Mr. Solignac Lecomte. "We are now in a phase of installation of Chinese production sites in Europe, he believes. I think that with time, China will set up in Europe of more integrated and comprehensive enterprise, that is ie with the power to take decisions over labor. "